Free hats and autograph days have been known to attract more fans for games that teams know won’t sell well for the stadium. Considering you will always have your die-hard MLB fans that are season ticket holders, how else do you draw more fans to games?
Some ways to attract more college and older fans to games would be cheap draft beer days. $2 draft beer will attract a lot of college students looking for good entertainment and cheap drinks.
For a more family filled crowd, a stadium could promote $2 hotdog sales. This will draw in families with more than 2 kids because it will be cheaper to accommodate the children’s needs of food and drinks at the game, while also entertaining the parents with the baseball game.
A good way that will get people’s attention to go to the stadium is having events set up outside of the stadium. Having sponsors set up events like a pre-game barbeque in the parking lot or fun games like corn hole tournaments will give fans another incentive to come to the game.
Technology can also help bring in fans. Having promotions or free giveaways on the teams Facebook page will entice them to join in on game day activities. Post contests of giveaway tickets, 50% off tickets, free t-shirts, behind the plate seats, first pitch specials, signed jerseys, etc.
All of these promotions are means to sell out seats. Fans are looking for more than just the game to go to; most want to make a day out of the event. By giving fans opportunities and choices to be involved in or if possible, make it cheaper, then they will gain more fans.
Getting the fans there is one thing, but I thing another big part of filling the seats is keeping the fans happy while they are at the game and making sure they enjoy their time so they want to come back again and again. I think creating a loyalty program will entice fans to want to come to more games during the regular season if they have incentives to keep coming such as; free food and beverage, free autographed t-shirts or meeting players.
Some ways to attract more college and older fans to games would be cheap draft beer days. $2 draft beer will attract a lot of college students looking for good entertainment and cheap drinks.
For a more family filled crowd, a stadium could promote $2 hotdog sales. This will draw in families with more than 2 kids because it will be cheaper to accommodate the children’s needs of food and drinks at the game, while also entertaining the parents with the baseball game.
A good way that will get people’s attention to go to the stadium is having events set up outside of the stadium. Having sponsors set up events like a pre-game barbeque in the parking lot or fun games like corn hole tournaments will give fans another incentive to come to the game.
Technology can also help bring in fans. Having promotions or free giveaways on the teams Facebook page will entice them to join in on game day activities. Post contests of giveaway tickets, 50% off tickets, free t-shirts, behind the plate seats, first pitch specials, signed jerseys, etc.
All of these promotions are means to sell out seats. Fans are looking for more than just the game to go to; most want to make a day out of the event. By giving fans opportunities and choices to be involved in or if possible, make it cheaper, then they will gain more fans.
Getting the fans there is one thing, but I thing another big part of filling the seats is keeping the fans happy while they are at the game and making sure they enjoy their time so they want to come back again and again. I think creating a loyalty program will entice fans to want to come to more games during the regular season if they have incentives to keep coming such as; free food and beverage, free autographed t-shirts or meeting players.
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