Social Media

• Social networking is becoming a popular topic for marketing. Players and teams are using different ways to attract fans to their social media accounts in multiple ways.  The teams and players understand that their fans and followers have a short attention span and have many other things going on while they are also looking at their social media networks.  The key that players and teams are trying to do is be at the top of their important list; this is an importance list that audiences have:
  
  1.       Un-miss-able. Everything you create must be given attention.
  2.       Important. Relevant and important, but can be set aside to be looked at later (and             potentially forgotten).
  3.       Relevant. The content is useful, and relevant, but it’s not important enough to take priority.
  4.       Mildly interesting. Seems interesting, but there’s too much incoming to pay any attention.
  5.       Noise. Considered spam or is completely irrelevant. Might as well be invisible.
  Players want to create true fans (life-long fans) and want to give their fans something to be a part of. Players are showing that they care about their fans by creating memorable experiences for their fans.  Some ways they can do this is:
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  1.       Create a short, personalized thank-you video for repeat customers.
  2.       Spend time at an event personally shaking each person’s hand.
  3.       Create an unexpected bonus entertainment clips.
  4.       Answer as many tweets or comments as possible.
  5.       Reward the fans with personal fan gear, make it personalized and special.