My sport sector that I chose was fitness centers. Now more than ever, fitness has become a main focus for the current generation and the future generation. More and more fitness centers are popping up all around communities. I have thought about some ideas to market these fitness centers to draw in more customers.
- Don’t make visitors pay for the first time they “visit.” Sometimes people just want a trial run of the gym to see if they like the equipment, environment, and atmosphere of your fitness center. Give the customer a trial week of your fitness center or if you can’t afford to have free weeks, charge a small fee of $1.
- Have a loyalty program. Some fitness centers get wrapped up about getting new customers. Why not look at the customers you already have? Set up a loyalty program for your current gym goers that visit you 4 or more times a week. Give out free t-shirts for the first month, free bags, water bottles, etc. for the first 6 -8 months. Bump up the incentives with free gym programs, protein shakes weekly, etc. Once you show that you appreciate your current gym rats, word of mouth will kick in and help you gain more and more customers that want to stay loyal to you.
- Promote events. Have different activities set up that are led by your trainers such as; boot camps, bicycling/spinning classes, kick boxing, Zumba, etc. Find exciting things that people will be interested in. Recently the new kick is P90X or Intensity.
- Have an easy to use website. With technology today it is easier to reach out to people. Make sure your website has what your fitness center has (equipment, smoothie bar, trainers…), prices, availability. Websites can be very useful to your gym rats, especially if you put up helpful services like, diet trackers, workout trackers, and biggest loser competitions. This will help the customers be more involved in your center. Make sure there are a lot of pictures, be clear on prices, and be sure to advertise any promotions.
- Create a blog. Creating a blog about the fitness center will keep customers up to date on what’s going on. You can put up daily exercise tips, diet and nutrition tips, wellness, weight-lifting workouts, new sports updates, ANYTHING! This is also another way to communicate with your community.
- Create a Facebook page. Technology is taking over whether we like it or not. People are always online looking for new and interesting things. Creating a Facebook page for the your fitness center can help you communicate with your gym members or interested gym members. You can also put up promotions on this page. For example; 30% off protein shakes if you say the word “I love my fitness center” for today only! Simple promotions that will attract your members to your page every day to see if there are any new promotions they can take advantage of.
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