Super Bowl

The Super Bowl is known, of course, to be the big game for the NFL.  It's what every team wants to play in.  According to Huff Post Media, the Super Bowl was watched by 108.7 million people and is one of the most watched television event in 2013.  In the past, Super Bowl viewers averaged about 111 million showing that this years Super Bowl fell a little short.  The big difference of the lower amount of viewers has to do a lot with the black out that happened just after half-time.  It was reported that, still, 106.6 million people watched the power outage; which was just highlights of the first half and watching the players stretch.  I think that most people stopped watching the game because of how badly the game was going.  The Ravens were taking control and beating the 49ers 21-6.  The other big reason viewers dropped the show was because of the black out.  I think that a good amount stuck around and watched the blackout process were people who wanted to finish watching the game and because they wanted to see more commercials.  

One of peoples favorite things about the Super Bowl isn't just the game, but is about the commercials.  People who aren't that big of football fans will want to watch the game just to see what unique and funny commercials that will come on.  Commercials are one way to advertise at the Super Bowl but there are also many other companies that advertise in the Superdome.  One of the big advertisement signs that I saw was the Mercedes symbol that was located as a cover when the players came out to the field in the beginning of the game and they had another big logo sign that was in the very center on top of the Superdome that they showed during the blackout.  Another advertisement that people don't notice that often because they are use to seeing the name on every players helmet in any other game is Riddell.  Riddell is the company that makes the helmets for the players and there name can be seen some chin straps and always on the back of the helmet.  Another place that advertisements fill up is the electronic banner that goes around the whole stadium.  Some of the advertisements that I could see were: Verizon, Mitsubishi, All-State, Ochsner, Bud Light, Crown Royal, People's Health, and Coca Cola.  I'm sure there were many more but those where the ones that I could quickly read. And lastly, Gatorade.  Gatorade was on both side lines and had big water containers with bright orange and their label written across so everyone could notice it when the camera's showed the players on the side lines.

The two big sponsors of the night were Jeep and Pepsi because they were the companies that put on the half time show.  Jeep was the bigger one of the two but Pepsi was also apart of it as well.

All of these companies had advertisements that were different from commercials.  This just shows that there are other ways to advertise to get people to notice you.